In 2011 The Baitshop in collaboration with Scion developed a the 'Eff Moi' concept which included a fully branded event in Mont Saint-Sauveur including tshirts, buttons and a branded vehicle. The Baitshop also worked with Scion to bring forth "Daylight Riot", an afernoon showcase for CMW featuring The Russian Futurists, Dinosaur Bones, and Zoobombs.